Managing the Relationships with Customers and Prospects
• Branding and brand strategy focused on results.
• Demand generation and lead generation process management.
• Customer relationship management. Management of relationships with customers and channels.
• Smart sampling. Smart tasting and testing of product.
• Upselling and cross selling campaigns.
• Loyalty and awareness generation among the most valuable customers.
• Recovery of valuable customers.
• Fundraising.
• Management of relationships with distributor or retailer channel.
• Strategy for communication and integrated creative developments adapted to the business goals.
• Online and offline media strategy.
• Design of the media and communication support mix most conducive to the desired response.
• Testing of communication channels to select the best combination of creativity, target, timing, offering, medium and incentive.